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Website Advertising Continuing to Evolve

The Web All Advertising All the Time

Website Advertisings Brief History Includes Rapid Evolutions

Website Advertising Drives Results

Different Web Ads Serve Different Purposes

Website Ads Comes in Different Shapes and Sizes

Introducing Television Commercials to the Web

A Run Down of the Types of Web based Ads

The Evolution of Web based Advertising

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Website Ads Comes in Different Shapes and Sizes

The range of options available for web site advertising has grown tremendously, alongside the tremendous growth of the web as an ad channel. Gone are the days of the lowly, static banner ad that almost looked like it was trying to not draw too much attention to itself. Today, advertising on the web is starting to much more closely mirror that of television, though advertisers have been somewhat slow in pushing for this.
Because the web was not built as an ad channel, some people initially had very strong negative reactions to the presence of ads. But as time went on, and the power of the vehicle for advertising became very clear, more advertisers took the plunge into web ads. Overtime, web viewers have grown more accustomed to the presence of these ads, although there are still come kinds of ads that inspire out and out anger.

The term pop-up ad has become virtually synonymous with the notion of annoyance. A pop-up ad is one that opens a new screen in front of the screen with the content the viewer is trying to see. Viewers must either click to engage the link or click to cancel the page in order to see their content. Many people absolutely hated these ads when they first came on the scene, and they were not shy about saying so. However, with the passage of time, the anger has subsided and we have grown accustomed, or at least resigned, to them.

In this respect, the web is starting to resemble television, where advertising is completely intrusive, but also nearly universally accepted as a part of the television viewing experience. With growing acceptance of the idea of ads on the web, has come an increasing degree of intrusion of those ads. Now, in addition to the traditional pop-ups, we see floating ads and what look like television ads.

Floating ads usually appear on the page after it is loaded. They can seem to move directly out of the copy and then standstill while the message is being delivered, before floating off or just disappearing from the screen. As would be expected when new elements are added, many people have objected to these floating ads. But they are proving to be twice or three times as effective as traditional web ads, so they are likely to remain on the scene. At least until the next thing comes along.

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